Introduction to 'Collide'

Before returning back to econd year we had an introductory meetig, this meeting introduced us to the theme of this year 'collie' althought there are breif within this year the theme underpinns all this and its soemthing that i want to consider in all briefs.

we were first shown this book, 'thinking fast and slow' by daniel Kahneman. i dont always buy the books recomended but i did buy this one because i thought the idea of us being on autopilot all 95% of the time interested me. it made me think about the way we are today and the way our technlogies are changing but just how much that is effecting us.

we were shown this slide, it talks about how we now have to tell stories, we have to engame people in so many different wways due to us being 'on autoilot 95% of the time'

to prove this is going on in advertising today, we were shown sony bravias latest TV advert 'boucing balls'. after watching this advert i wasent sure what it was proving but the ide was that the advert didint have much to do with the hone, ther than the idea of colour and HD, instead it was trying to get you emotionally attached to the advert a lot like the john lewis chrsitmas adverts. they have stoped advertising so obviously because they know yo are noe immune to it sue to our digital and commercial world so they find new ways. i thik it seems starnage but it also make sence. if your on yor phone and yo hear this usic it entices you to watch and although nothing much is happpening the dvert raws you in and you sit and watch in silence.

the video was then vines for many thing and this was shared through soci media, giving it a presene and advertising for free.

now, instead of the logo being the prime brand identity and th product and services and the experiece coming after, its now being flipped around named branding 2.0. it now seems that consumers want an experience from their brand and the logo is seen after. they want to feel somehitng, have somehting or touch something.