Analysing the 'convesration' brief & 'first things first' manifesto
Project synopsis
This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.
The idea that the project is allowing us to crate designs that are usable in a dynamic, creative and commercial environment is a good start for me, as I want to build my portfolio, I want to fill it with some commercial work so this is something I can work towards.
The empathies placed upon the ability to develop high level thinking approaches in pursuit of the creative solutions is something I believe important, I want my project to have a good solid concept and idea behind it making it not just another design but one with a purpose.
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Brief: A Conversation
Take time to develop ideas and experiment with different media, materials and technologies. Play with instructions, reinterpret, disrupt, reinvent…
What’s the most important conversation for today?
What’s the most important conversation for the future?
Who will you speak to?
What is the message?
Through the application of your chosen practice you are asked to research and develop a visual outcome that centres around the idea of ‘A Conversation’.
The mistake I made last year was not experimenting with more media and in this brief it outlines the importance of it, something I am going to do more of.
The questions above I think are good question they are ones that when I have my ideas I can answer and then decide which idea will bring out the best outcome and purpose. I don’t think they can be answered now without thinking about ideas and concepts.
The idea of 'a conversation' at the moment looking through this brief is the idea of simple conversation so I want to research to enable to me dig deeper and find the more important conversations of today.
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Basic examples or starting points you may want to explore could include:
Consider the conversation between yourself and technology, the internet, phone apps. Look at current social behavior, group activities, communities, lifestyles, conventions, business, leisure, play. An external, political or social conversation that you may support or contest. Consider the conversation creative industry professionals have with the notion of communication, technology and society. We also want
Looking at this brief this exploration into the technology and modern side of this brief is important; the idea of linking this conversation brief to technology is something I am defiantly going to do. I want to make the pieces contemporary and relevant to today’s questions in the technology field.
I also want to look into the social side in relation to technology. Doing something that is current and in my generation will make the project more interesting and dynamic.
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consider the most appropriate mediums for presenting this 'Conversation':
Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc…).
The brief gives us so many examples f how we can resent this brief, but at the moment my ideas are limited meaning the mediums they are on have not even being considered. However I do want to link whatever I do to a social media presence.
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Considerations:
Where is the most important place for the conversation to take place?
How will the conversation be heard?
Who will your audience be?
What are your aims?
Who will benefit?
Again theses are questions I will come back to when I have a final idea and I can pin point my idea and concept.
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Aims:
Undertake creative and ambitious research.
Develop a brief through research and development.
Examine the conceptual and aesthetic potential of “a conversation”.
Innovate and explore technical parameters.
Create a contemporary portfolio piece.
Make your chosen audience pay attention to your work.
In doing this brief I want to make sure I explore all types of techniques, making a piece that is fit for my portfolio, I want it to have a strong body of research behind it to drive my ideas forward and these are all things the brief outlines. I don’t want m research to go in one direction this time, I want it to go of on all tangents to find out what I can and create more ideas and influences.
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‘A Conversation’
As Digital Natives you inhabit an immersive existence with technology; negotiating relationships with the environment and with each other; in the pursuit of connectivity, discovery, creativity and innovation… This has created anew division between the virtual and the physical. We have to intervene and prioritise unprecedented environmental, social and cultural crisis if we are to become effective visual communicators and address real user experiences to provide meaningful design futures…
This is a statement made on the brief that links into the idea that ken garland is talking about in his remake on the 1964 manifesto 'first things first' in 2000. I decided looking into this 'conversation' that Ken Garland looks at would help me with my ideas and influences for this brief.
Ken Garland in 1964 was drawing down on a challenge to us as visual communicators that refused to go away. The challenge was that designers today are engaged in nothing more than a contemporary reality of the commercial world. We live and breath design. Its been absorbed so much that we no longer recognise it in our day to day life’s.
Nearly 13years later he re writes his manifesto to address the new problem, we are so immersed in design it has become a saturated consumer society that sees design as nothing but a commercial field.
I believe this is true, if asked what a graphic designer is r what someone would think it was they say someone who brands and advertises. However this is relevant to me because this is a field I want to go in. ken garland says its because its all we’ve been shown and that its where they money is made in the design industry and maybe he is right, but in todays society money talks. The conversation in this is that designers are not just there to design adverts and logos but artists are around to create much more than that, products that people don’t appreciate.
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I am going to look at the following things to see what I can get from them for example the JTW future 100, about what this organisation predicted would happen now, 10 years ago.
The brief suggests I research contemporary issues and identify implications of these as well as define my own brief when deciding on an idea to pin down the propose.
