Bullying Campaigns Research
Lindsay Bottos
Artist’s Selfie Project Shines Light on Cyber bullying....
Art senior Lindsay Bottos, 21, was tired of the cruel anonymous comments about her selfies, so she fought back.
Instead of hiding from her tormenters she layer her selfies with the hateful comments, in a plea to mock.
“I’ve always gotten anonymous messages that were really hateful, especially comments about my appearance,” Bottos said. “I’ve basically been screen-grabbing them and saving them for something, and decided to do a project.”
“I think that we really should be concerned with women’s self-esteem, especially girls and women online,” she said. “I think it’s so important, and if this project can help the way girls are treated online and help anyone with their self-esteem at all, I think that’s amazing.”
Clinical psychologist Dr. Jeffrey Gardere said the Internet exposes peoples’ dark sides.
“More than anything, there are really no consequences to the things that are said. You can be ugly, you can be very inappropriate, you can say the rudest, most horrible things and you don’t have to pay the price. You have the cloak of invisibility,” Gardere said.
The quote by Dr. Gardere was one I found very interesting, suggesting that people behind a screen don’t get penalized for what they say to people online, people gain confidence and as he said think they have ‘invisibility’
Looking and being different is something people are bullied for and the online presence of this is growing, women’s self esteem is being trashed by other women who think its ok to do so.
Artists against Bullying
A project called artists against bullying was launched in partnership with MuchMusic to create a recorded version of Cyndi Lauper’s classic “True Colors.”
The video was made as the recording artists hold up their signs urging people to fight back with bullying and reduce the bullying that goes on in our nations schools. The idea is to tell the kids to show their true colours and stay true to themselves.
This was done as part of bulling awareness week, stars like Jacob Hoggard and Alyssa Reid were just some of the stars that teamed up to take part in this amazing cause.
This idea of using a project as a campaign to raise awareness really gave me an idea towards a final piece. I decided that my idea of everyone seeking acceptance can link into this really well and it gave me an idea to explore.
Whitney Smith
Whitney smith created this poster campaign as part of a three-week research and design class for social issues.
She comments...
“I like to create things that solve problems, educate, and support positive change. Over the summer of 2013 I was lucky enough to intern at National Geographic Magazine in DC and felt what it was like to be a part of a larger cause.
Whitney smith is someone who likes to create design for a purpose that will change people’s attitudes whether that is social, political or economic. And that’s the reason I want to create a campaign. Looking at these posters I’ve realized that a huge campaign is not needed to a series of posters to use as my campaign and placing them in appropriate places will have an impact.
Weapon of choice
Here I found a series of bullying posters that were part of a project called ‘weapon of choice’ originally not meant to be a campaign but the images had such an impact they were seen as a campaign regardless. The idea behind the project was to create a visual representation of the emotional damage words could do. World-class professional makeup artists generously donated their time to the project. The artists applied makeup to each participant to simulate an injury, and the hurtful word chosen by the participant was then incorporated.
The name “Weapon of Choice” was used because for the bully the word is one they choose to use.
I think this shocking use of imagery is something that will work well on a campaign as I am going to play around with photography however I think I could use a phrase the people say as the shock factor rather than how they look.
Mara Panzar
This was another campaign I found called the ‘ no bull’ campaign. The idea of taking no ‘bullshit’ from anyone a common phrase used in todays society. I think the reason they would call it something like this to relate to the audience as much as possible and that is something I intend to do in my piece. I want the place where they are put and the audience who will see to relate and link to each other, I think this will give the maximum impact.
NoBull is a non-profit organisation that teaches kids how to deal with and prevent cyber bullying by utilizing data about the online habits of 12-17 year olds to create an all-inclusive interactive world, which would provide them with a community in which to play and discuss with their peers. Target research showed positive reactions to the campaign.
INCLUDES:
Event posters, augmented reality characters, interactive self-mailers, an exhibit design, an online network, an interactive teaser game, and finally, some small promotional items including stickers and team shirts.
