Business Lecture 2
clean up your facebook page
" something that seems so simple, ut ctually most people dont think about. i didnt until now. employers in theis generation will loo you up on facebook to see what you are about, and claneing it up so pictures of druen nights ut dot appear but design work does will help you in the industry when looking for placements and work beyond that." The CLIENT is the boss or at least let them think that... To meet the client demands: you have to understand he wont give you all the information ask the right questions assess the situation
-asses something in relation to something else for example price&quality -if the price is higher the quality will be better -think about design that will sell it self, it will be appropriate
"this diagram to me makes perfect sence, if the quaity is high the roce is going to be heigh but no bdy wants a loq quality product at a high proce and clients dont want you to ake a high quaity product seell for a low proce, its all in relation to eachother, it all ha to balence out otherwise the product, design and marketing fail."
Boston consulting group matrix (BCG)
"this at first was cnsugin to me and i ddint understand the ocncept, however looking at this diara helps because this one has the labels down the axis making is easier to grasp, i realised that all this is, is the reation to how mch you send to either buy or make a product in realtion to how much money yu would get back."
PEST Analysis:
political- acceptable Economic- feasible Social- acceptable Technological- feasible should have a tick beside everyone of these
think about these now.... 5years... 10 years - look at it over a period of time to make sure it fits for a while it may not be that different but we need to understand there could be a difference and this could be an effecting factor. for example the location of where you are desinging, a nuber of things could change this or your design. SWOT Analysis
strength- internal factors within you company not the clients weakness opportunities -external factors needed to be based on clients bussness or product threats cant undertake strengths and weaknesses fr a client because you cant say what internal parts of a business are when you are nt part of that bussiness however you can say what the external opportunities and threats are to yu, the roduct and the company
"the SWOT and PEST analysis are straight formward, its simply assesing the prodct you are arketng to find the best way to do so, who is going to buy it and many more key factors of marketing a product for consumers." product life cycle
- when its introduced- its launched up -growth in market - continues to grow up and more popularup maturity- it hits a point where it levels its self ou and never oes back up only down. decline- goes down when product is out of limelight snad starts to dissaprear
trick is to work out where you are on this scale to start with... define the product in all aspects market data and research primary research... quantitative- 'clip board brigade' this is about asking a lot of questions 3 types... geographic- where you live tells us a lot about how you live psychographic- how you think determines what you buy socio-economic- your class and financial ability indicate what you will buy pros... detail/clarity statistical information objective cons... costly £15,000+ complex and difficult to do needs careful control qualitative- the interview and focus group you discuss with 'those in the know' about a market issue that you need to understand pros... cheap- cost of train ticket easily done offers holistic view cons... no statistical validation subjective success depends on control of discussions secondary data/desk research covers data thats already being published care is needed huge amount of data need to focus on need of particular market market segmentation breaking a market into distinct blocks can be done by: age sex social class geography hobby/interest successful segmentation... -measurable/identifiable -accessible -substantial -meaningful -segmentation ensures successful targeting
