ESHA Final poster campaign

After going through various styles and layouts for this poster I decided I needed to go back to basics, think about my audience and what they would like to see and what draws their attention, after all they are posters that I want 14-16 year old to be drawn to. I found that they liked the more motion graphics low poly effect, the futuristic and modern look. I found this by asking a group of 14-16 year olds. I then asked them what they through represented each personality, when they told me certain things I knew I could represent that in a poster, the characters were stereotypes so the items and feelings related to them as stereotypical would word well. As son as I started them I was right I made the succeeded black and white for sophistication and added a big city and a vector suit, he reason for this was because the focus group said that the imagine a successful person living in a big city and working in a suite all sophisticated.

I took influences from what they said for each poster and it worked really well for me, they were starting to look a lot more like I wanted them to. I then thought about the style they liked and made some that were photos, some vector and some illustrations but I linked them all with the logo and also using the low poly triangle influence.

The cover poster was made in cinema 4d using the same triangles and logo but in 3D, just to give an edge and a difference from the other posters.