looking at more clever adverts

I decided to start looking at some clever ads after the ones we were showing in todays business lecture, some of them I love and was really impressed by, I have commented about previously, but the reason I wanted to find some more was for influence. As part of my studio work I’m trying to portray a message in a non-boring, clever way to kids and this is giving me good inspiration. I want to think about how I can use things like this to connote the categories I need to.

The advert above is one that caught my eye above many, at first it looks like it could just be an image of lips or a book but the fact its advertising audio books and it looks like both of these things is really clever. It’s so simple but so effective combining the two together. Adverts like this is what catches people’s attention and makes people remember and talk about it passing it around even if them there self are not buying the product.

#BUSSINESS #THEORY