Analogue Communique 3D : Session 1
Today we started a new brief, on 3D type and how we can communicate this. Our brief stated that we would be Creating three dimensional typography to communicate a message. We were asked to think about the meaning of their message and how that informs the content and structure of their creation. We were expected to be creative with their approach to typography and lettering.
– Week One, Introduction Idea generation, create at least two ideas/possible solutions
– Week Two, Develop chosen ideas to the next stage exploring the mediums chosen
– Week Three, Complete final piece
There reason we are doing this is because A 3D type installation can be much more eye catching and emotive than digitally rendered type, and in turn can fire one’s imagination far more due to its form and structure. This energy is a valuable tool in today’s culture. Due to the presence of social media, we are privy to a constant and rapid stream of type, images, and video, as a result it takes something a little more interesting to be heard or seen amongst the fracas.
Last term we did a project on making type using 2D techniques not using digital tools, it seemed to work really well, I got a good outcome and I am happy with how it looked. It gave a real contrast to always working on a screen.
I initially thought that we had to use the same phrase we did last time I used ‘I am in the moment'. I found that this wasn’t the case so I started to look online for some inspiration here are some I found really interesting...
i tried a few simple ones myself...
After looking at these examples I started to understand the brief a little better and what were were expected to do. I really like how simple the cactus one is and how effective it is, but more importantly that it links to what it is saying in the type, the link from cactus pricks to typography hurting. I defiantly want to make sure mine has a real correlation between word and construction, I think this is how you get a really effective typeface and makes people want to look at it. I realised that it didn’t have to be anything special but using everyday objects could inspire me to make something really nice. The pegs on the skin by Stephan sagmeister shocked me at first I didn’t think that outside the box, so I might think about my surroundings and how I can use them to my advantage. So from then I started to brainstorm some ideas into what I could create....
The output had to be a physical type installation and I thought the possibilities could be endless, although it said it had to be physical it was acceptable to have a video of the type for example melting or blowing away, which was some of my ideas. I really liked the idea of sticking to my in the moment idea, it really resonates with how I try to live, so I decided to brainstorm some ideas around that and this is what I got...
I had two ideas of the 'moment' text and I managed to bring them together to create a piece that will work really well, the above sketch explains the working of the project I am going to pursuit.
I now had to find photos that I thought really explained when I felt in the moment, here are some examples I found I could use and why they mean what they do to me.
A lot of these images indicate times in my life where I would go back to if I could, or times when I have stood back and literally thought wow look where I am. I’m grateful for all these images because they really have put me in the moment and appreciated it. I have to pick on and I’ve decided to pick the one below...
This is a moment I will ever forget, I felt free and happy. I also think the warm white lights will work well with the image and memory. Creating the in the moment feeling.
