Campaign Market Research
FOSTERS GOOD CALL
Foster’s have ended Brad and Dan ads in the ‘good call’ campaign to move away from ‘laddish’ campaigns. After 6 years the campaign ends as chief executive says it is time to move on from themes that are ‘dismissive’ of women.
Alan Clark, head of SABMiller. Commented, “Beer now has associations with fashion, art and design. The world has moved on from lads telling jokes on a Saturday and high-volume consumption. Beer is now drunk by women and men together.”
I think this campaign works really well, its simple, what orchard pig want, there isn’t a big names on bottles or feature to send anything in, it was literally a concept on adverts that people could relate to.
CADBURY'S PUDDLES
The ad was for the launch of Cadbury’s Dairy Milk Puddles, a new soft-centered chocolate.
A purple stuffed duck called Duckie, which has been tied to the front of a lorry, miserably bearing the brunt of the elements.
When the sun comes out, the duck sees the reflected beauty of the world in puddles and its expression changes from a frown to a smile.
The campaign used a cleaver story go get people connected and to remember the ad, people will see the duck as real and feel sorry for it creating an emotional connection and then maybe talk about it with friends, making them more aware of the chocolate and more likely to by it to try.
I think in my campaign I need to connect to women, I need to see what they would have a connection to, for example with a charity of some kind or with something to effect themselves or their children.
COKE_DRINKABLE AD"S
Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”!
An entire campaign that you can literally drink, whether it’s on billboard, on TV, printed, or even on radio!
Coke worked with shazam to be able to crate this idea, by shazaming the advert whether that be radio or TV, you can redeem a free coke from major retail stores, poster ad’s became free coke and flayers became straws.
Something like this is not simple, its a simple idea but the cost behind it is enormous, however the thought of the interacting with the audience and the enticement to join in is something I need to think about, I need to look at the audience and decide what would entice them to drink Feel good juice.
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