FEEL GOOD CAMPAIGN CONCEPT...
Feel good drinks company want a marketing strategy to engage women between 18-35 with their brand. they want to promote that their drinks have no added sugar, they are completely natural and are good healthy drinks for your body. this appeals a lot to the female market whether it be for themselves or for their families.
The campaign idea is to go off the idea of ‘feel good Fridays’.
In this age range people will drink in their homes at night, whether it be wine, cider or lager, they pile on the calories and unhealthy sugars, the feel good Friday is about ditching the glass of wine on a Friday night for the healthier feel good drink of your choice. The difference that they saved in buying this product rather than a bottle of wine can then be donated through an app to breast cancer research.
Feel good drinks have had a partnership with breast cancer charities before; this will raise more money, more awareness and will make women more likely to donate.
The fun added part of this campaign to get people to interact is to encourage people to take selfies with their swapped drink, and even with as many people as possible, share the experience and raise more money for breast cancer charities.
The picture can then be tweeted to #feel good Fridays. The best picture each week or with the most people in it, have a chance to win a prize of gift vouchers for a retail store.
