Initial Ideas
The first thing I thought about this brief was that they were trying to target women because its proven they are the part in the family that are more likely to do the shopping and buy this brand. But id dint want to just hit them with a health kick, there are so many drinks companies doing that, it had to be different. I had many ideas such as enticing women to the bottle with gifts and prizes, or using charity and an event to involve the audience, as I researched I found feel good like to have input from their audience.
I thought about the digital age and how all brand need an online presence in a campaign and something involving social media will sky rocket, the age of 18-35 year old women is prime for this sort of thing.
