Juice Market Research
OASIS
When advertising, brands have to be cleaver they have to be more innovative because traditional advertising techniques are slowly decreasing in use because of it isn’t working on modern audiences anymore, we have to think about the modern society and how they work and they way audiences can be reached.
Oasis in their latest campaign go with a ‘O Refreshing Stuff’ an honest campaign, where they basically tell the audience how it is, no gimmicks no lies.
The fact oasis proud themselves on being refreshing, the honesty is quite surprising but also refreshing to hear, its nice to see a brand actually realize it doesn’t work and are honest with their audience.
Neil Simpson, founding partner at The Corner, said: “We want to connect the brand with a new generation of consumers, through an observational take on the modern world.
Oasis’s senior brand manager, Natalie Whitehead-Farr, said: “The 2015 campaign uses animation to illustrate some of the absurd and funny truths in the everyday life of teens.
“Each piece of content pokes a bit of fun at a modern trend and delivers an Oasis perspective – whether that be on outdoor advertising, gym selfies, reality TV or slow-motion product demos.
“We think this humorous approach will really resonate with Oasis consumers of all ages.”
NAKED
The Naked Juice story began with a young man with his backpack full of ice, wandering the glorious beaches of Santa Monica serving his handcrafted fresh fruit and vegetable juice smoothies to the thirsty crowds.
Bottle by bottle, store by store, the Naked Juice love spread across all 50 states, and today, Naked Juice is the fastest growing smoothie brand in America!
2007
The Naked Juice story began again in the UK, with the same spirit and passion at its heart
Naked juice plays on its name to represent the idea of it having no added preservatives, its naked to its core and natural.
I think using the name to show its values is a good idea and the feel good brand s about feeling good rather than drinking something full of sugar like coke and feeling sluggish.
This is something I am going to work on and play with to see what I can get from it.
INNOCENT- THE BIG KNIT
As many as 25,000 older people’s lives are at risk because of the cold. And we wanted to help.
Back in 2003 we had an idea. We asked some older people, and some younger people, to knit little woolly hats. We put those hats on our smoothies, and for each one sold we made a donation of 25p to Age UK.
The idea snowballed and so far the people of the UK have knitted an astonishing 5 million hats. Together we’ve raised over 1.7m, and raised awareness of the great work done by charities like Age UK.
Looking at the success of innocent smoothies, helping towards a charity is a good starting point, it will make people more involved and getting people interacted with the brand will get people to like and remember you, the brand called feel good can make you feel good in your body but also feel good if you know your contributing to a charity
