Online Campaign
facebook is the ultimate platform for brands in todays modern society, we are al constantly checking, scrolling through our newsfeed and posting pictures of what were doing and what we like. having a campaign on a social site means it can be shared and liked my as many people as possible spreading the message and the campaign around, with more likely hood that the campaign will get picked up and people will do it more, not just for one Friday but every Friday.
facebook is the best platform because its the most interactive and social one, there are comments, likes shares, you can post videos, photos, links to websites or just general infomation. illustrating infomation with images is how i planned to catch peoples attention, people tend to scroll past paragraphs on facebook and look at the pictures.
this is the platform that will really launch the campaign, al the advertising material can go on there in different forms and reach the right audience due to who people are following, mutual friend and interested parties.
In todays society, advertising a brand, campaign or company on line is key, online social sites is where most people spend the majority of their time, even if just checking they check a few times a day. events and brands campaigns can be shared, talked about and liked, so i decided i would make on online social platform for my feel good Friday campaign.
I made the icon the feel good Friday logo but i also wanted the campaign to be recognisable to feel good drinks brand, so i used a recognisable brand bottles for the cover photo. I tweeted about the campaign and whats involved as well as about cancer research and promoting their cause, in addition also tweeting feel good drinks logo itself.
The idea behind this is that twitter becomes a platform for feel good Friday participants to tweet their picture using the hashtag #feelgoodfridayselfie. as well as getting infomation and sharing and retweeting to others.
Following and being followed by other people and organisations means the infomation is being spread around internationally in seconds, the bigger the fan base the more likey the campaign is to work and a social site is the best way to do this for the demographic of 18-35 that i am aiming at. women of this age are the biggest users of demographics.
Again Instagram is a platform of social media that has grown in the past coupe of years, being the most recent release, its being the hype lately, there fore it has become my platform for people to submit their feel good Friday selfies, again using the #feelgoodfridayselfiie hashtag.
Instagram is a site driven mostly by images and captions making it a perfect way to encourage people to place their selfies on their, the point of the selfie is to pick a favourite each week and they can win prizes, the layout also makes it easy to see all photos and pick between them.
again i need to gain followers and follow relevant people to share and encourage to join in with feel good friday. posting photos myself as the feel good Friday creator will help people get involved and get a feel for the campaign, it will encourage people to follow and see what we are getting up to, once they are relatable to the brand, they will become loyal and start to get involved.
