Finger Industries
From their studio Sheffield they produce imaginative, distinctive, imagery for companies from London to Singapore. Specializing in standing out from the crowd, bringing warmth and originality to everything, for a huge range of clients from global ad agencies to local companies.
Founded back in 2002 by Marcus and Jonny and now joined by a team, they are a creative and hard-working animation & illustration studio with a history of producing great characters and original ideas.
Work in advertising, healthcare or children’s TV, their specialties include animation design and production, CGI illustration & animation, and series concept development, but most of all, making clients happy.
I took a look into finger industries and some of their work, and although their work is not something I would do myself, I took inspiration from what I found and I think their work is brilliant.
The first thing I found was this process they follow in their design process shown in the slide show below. Its all so slick and works up to a final, since starting 2nd year I have being trying to follow a structure when doing work like this and although I don't feel I'm great at it, going through the process has always worked for me, a lot of trial and error and tweaking.
Another piece of work that I really loved was this below, I haven't used cinema 4D myself too much other than in the production workshops and creating something lie this would be great, last week we created a 3d type animation that was similar in style, after seeing this I want to see if I can be a little imaginative with the idea, or even just play around to see what simple effects I can get. I think the colours are what really stood out for me, it works really well using bold colours when working with lighting and shadows in cinema 4d and exploring that a little more might lead me to this effect.
A project that caught my eye was the one below, the reason it did it because of the hand drawn aspect, I haven't done an illustration project so far but I want to do one for my last project, so looking at things like this gives me inspiration and ideas into what i want my drawings and style to look like. I also quite like the limited colour pallet but its something that would have to be decided depending on the nature of my project.
