Business lecture 12: Emerging markets
Problem Areas
what and who are these?
- Countries and markets that are now developing and have a chance
to come to prominence.
- Markets that are growing and will become key developing / potential markets
for new business.
- Areas that are / are becoming politically unstable and volatile.
Why is this important?
Investing in UK.
Some of your clients may well be from these investors
New economic powerhouses.
They don’t do what you do!
Problem areas are world affecting
Technology will impact on you
China & India: Strong development – economically.
Doing well - BUT
Serious issues of Copyright breach.
Needs regulation, which is not forthcoming.
Big cultural differences.
Understanding between China and the West is not as good as it should be.
India much better with West.
Economic development will be fast, then slow, then fast, then slow,……..etc!
Many people in the west have what they need.
Result, high competition and differentiation need is important.
Many people in the east don’t
Potential for very high demand
