Concept Research
How women are different to men.. Robert Craven of The Directors’ Centre. Feel good drinks brief outlines how we are to target this...
FEEL GOOD CAMPAIGN CONCEPT...
Feel good drinks company want a marketing strategy to engage women between 18-35 with their brand. they want to promote that their drinks...
Campaign Market Research
FOSTERS GOOD CALL Foster’s have ended Brad and Dan ads in the ‘good call’ campaign to move away from ‘laddish’ campaigns. After 6 years...
Juice Market Research
OASIS When advertising, brands have to be cleaver they have to be more innovative because traditional advertising techniques are slowly...
Research: About feel good as a brand...
Their Story... “I’ve always been pretty independent and I’ve always liked to make things happen, work hard and have fun – I guess they’re...
Initial Ideas
The first thing I thought about this brief was that they were trying to target women because its proven they are the part in the family...
YCN: Feel good drinks brief
About feel good... Nichols plc has recently purchased the Feel Good brand. Launched in 2001, Feel Good Drinks is a premium range of 100%...
Character Design (Extra Work)
After coming up with the idea of a tv advert, although I liked the gnomes I thought it would be a good idea if I tried to come up with...